Marketing Manager – IRC

Job Description

We are seeking an accomplished and results-driven Marketing Manager to lead the development and execution of comprehensive marketing strategies across traditional, digital, and community engagement platforms. This role is integral to enhancing the organization’s visibility, strengthening public engagement, and supporting our fundraising objectives.

Work Location: ICNA Relief Canada Head office in Mississauga, ON

Pay: Commensurate with the experience

Key Responsibilities:

 Develop and execute integrated marketing campaigns to support fundraising, programs, and public engagement initiatives.

 Manage digital platforms, including the website, social media, email communications, and online advertising.

 Create impactful content for newsletters, press releases, blogs, and social media channels.

 Apply innovative marketing techniques and stay abreast of emerging trends and technologies.

 Conduct market research to inform marketing strategies and identify growth opportunities.

 Collaborate with the development team on donor acquisition, retention campaigns, and fundraising events.

 Manage the marketing budget, track campaign performance, and optimize strategies based on data insights.

 Represent ICNA Relief Canada at community events, conferences, and public forums to build visibility and relationships.

 Oversee production of promotional materials, ensuring alignment with brand standards.

Qualifications:

 Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is an asset.

 Minimum 5 years of experience in marketing, preferably within non-profit, charitable, or faith-based sectors will be considered an asset and is preferred.

 Strong skills in digital marketing, SEO/SEM, social media management, and content development.

 Proficiency in tools such as Canva, Adobe Creative Suite, Google Analytics, and CRM systems.

 Excellent written and verbal communication skills, with cultural sensitivity and knowledge of Muslim community values.

 Proven ability to manage multi-channel campaigns, build networks, and represent the organization publicly.

Note: We do appreciate your interest in working with IRC. However, only the applicants selected for an interview will be contacted.

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